THRIVE Consulting:

AI Coaching for Medical Affairs | Find what works. Make it stick.

Meet the Founder

“Medical Specialists are experts first. AI should free them to be exactly that.”
— Pella Söderhielm, Pharmacist, Ph.D.

Medical Affairs Expert & AI Coach

Pharmacist and PhD with 15+ years in Pharma — including as Medical Learning Manager at Novo Nordisk. I know the questions, the pressures, and the workflows from the inside.

Which is exactly why I know where AI makes the difference.

Medical specialists who use AI on the right tasks reduce time on knowledge work by more than 60%. The tools are already there. What is missing is someone who knows your world well enough to map them to your work — and coach them into habits that stick.

No new software. No technical background required. Just smarter use of what you already have.

Examples of what you can gain:

  • Review smarter — process documents faster without missing critical detail, and catch inconsistencies before they matter

  • Reduce vendor spend — brief external vendors faster and review their output more efficiently

  • Reclaim your calendar — instant meeting reports, smarter email, clearer daily overview

What People Are Saying

  • Pella was the most dedicated, goal-oriented, and conscientious partner I have worked with. She constantly pushed the boundaries, resulting in a conference that was solid, engaging, and genuinely human. She brought out the best in everyone involved."

    — Peter Svarre, Digital Strategist, Speaker and Moderator

  • Pella played a pivotal role for providing a class A speaker training for the conference sessions, I learned a lot from Pella, and she smoothly ran the project.

    —Aysegul Dalbeler, Medical Manager, Novo Nordisk

  • It was valuable that Pella provided a non-medical perspective, because it sometimes highlights points you don't see yourself. Pella made sure that the material was targeted to the audience and that we didn't waste time explaining unnecessary details.

    —Medical Manager, Novo Nordisk

Ready to work together?

I'd love to hear from you. Drop me a line or give me a call, and let's have an informal conversation about how I can help you or your organization.