THRIVE Consulting:

AI Coaching for Medical Affairs | Find what works. Make it stick.

Meet the Founder

“Medical Specialists are experts first. AI should free them to be exactly that.”
— Pella Söderhielm, Pharmacist, Ph.D.

Medical Affairs Expert & AI Coach

Pharmacist and PhD with 15+ years in Pharma — including as Medical Learning Manager at Novo Nordisk. I know the questions, the pressures, and the workflows from the inside.

Which is exactly why I know where AI makes the difference.

Medical specialists who use AI on the right tasks reduce time on knowledge work by more than 60%. The tools are already there. What is missing is someone who knows your world well enough to map them to your work — and coach them into habits that stick.

No new software. No technical background required. Just smarter use of what you already have.

Examples of what you can gain:

  • Create and review smarter — draft presentations, budgets and documents faster with AI as your co-pilot, and review existing content without missing critical detail.

  • Reduce vendor spend — brief external vendors smarter and review their output more efficiently

  • Save hours on research and prep — set up AI to automatically run literature searches and surface relevant publications as they come out. Use Claude as your first reviewer to anticipate likely questions and stress-test your briefings before any human eyes see it.

What People Are Saying

  • Pella was the most dedicated, goal-oriented, and conscientious partner I have worked with. She constantly pushed the boundaries. She brought out the best in everyone involved."

    — Peter Svarre, Digital Strategist, Speaker and Moderator

  • Pella played a pivotal role for providing a class A speaker training for the conference sessions, I learned a lot from Pella, and she smoothly ran the project.

    —Aysegul Dalbeler, Medical Manager, Novo Nordisk

  • It was valuable that Pella provided a non-medical perspective, because it sometimes highlights points you don't see yourself.

    —Medical Manager, Novo Nordisk

Ready to work together?

I'd love to hear from you. Drop me a line or give me a call, and let's have an informal conversation about how I can help you or your organization.